Editorial Pillars Options

Editorial pillars reflect your audiences needs as they relate to your magazine. These are a set of content subjects or topics that fit both reflect your brand and sit perfectly in the space you seek to occupy in your users’ minds. For example, if you are retailing high end watches and jewelry you may want to focus on editorial pillars of luxury lifestyle, exclusive real estate, first class travel and fine dining. I had a bunch of ideas on what I wanted my magazine information to consist of. I narrowed it down to four options, which I then added in my Hair Magazine Survey. The four options were interview with the hair stylist, photoshoots, tutorial on a particular hair texture and style, Development of Hairstyles over time. 

    For interview with the hair stylist I thought that it could be the most easy for me to write about since it's my personal experiences. I could discuss the process of how I cut a hairstyle showed in a picture, the story of how I got into cutting hair or what hairstyle fits the reader the best. There was a lot of ways I can go with having my own pillar. This can benefit the reader weather they're looking for a new style or want to get into the craft of cutting hair.

    With a photoshoot pillar I could discuss how I set up to take my pictures. Photoshoots incorporate a lot of set up time. You need to consider the right lighting, angles and tone of colors. This was definitely something I would read about and anyone else who is interested behind the process of getting cool photos. Although, i'm not too sure it would be best for the audience who is just interested in haircut styles. 

    Tutorial on particular hair types can be very interesting for any audience. I could go in depth about the different products and hair care you should be using for your specific hair types. The only problem with this is I might leave a hair type out and if I have too many hair types I wont be able to go into depth for each one without making it too long and not visually pleasing to the reader.

    Development of hairstyles is very interesting and matches with the my brand of the magazine. I can make it visually appealing with pictures and a timeline. The only issue is all the pictures would have to come from me which will be very hard since I need to replicate old hairstyles. 

The results of the survey was.... 39.1% for Tutorial on a particular hair texture and style!